Google provides total campaign budgets for search
Marketers can now set a total campaign budget over a specific time period. Google automatically optimizes spend to use your entire budget by the campaign end date. Advantage, earlier Only available for top performing campaignsis now available for Search and Shopping campaigns, reducing the need for daily adjustments.
Why do we care? Managing budgets for short-term campaigns – such as product launches, sales events, or promotions – has never been easier. Marketers often manually adjust daily budgets to avoid overspending or underutilizing spending. Google’s new Total Campaign Budgets, now in open beta, aim to solve this problem.
Big picture. The update allows campaigns to run confidently without overspending, whether it’s a 72-hour test or a month-long push. It also frees marketers to focus more on strategy rather than constant budget adjustments.
Real world impact. UK cosmetics retailer Escentual.com used this feature during promotions and saw a 16% increase in website traffic without going over budget or hurting its ROAS. Tom Jenkins, Insights Director: “The Total Campaign Budget feature helped us achieve our traffic goals while staying on budget.”
What’s the next step?. Advantage It simplifies campaign management and gives marketers more time to focus on results.
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