Google Trends adds Gemini to the Explore page

google trends explore new scaled

Google launches a new update for Explore trends page Which is powered by Gemini. The goal is to make it easier for users and searchers to find more search terms to explore. “The updated Explore page has a new side panel that uses Gemini’s capabilities to automatically identify and compare trends relevant to your area of ​​interest,” Google books.

What do you look like? This new design and new “Suggest search terms” button are located at the top right of the page. Here is a screenshot:

Google Trends explores new metrics

When you click “Suggest search terms,” you can enter a keyword or natural language phrase and Gemini will help you analyze all the terms and compare them to each other. Google will automatically identify and compare trends relevant to your area of ​​interest, and will provide a list of suggested Gemini prompts to help you explore further.

Here is an example:

Google Trends Explore Suggestion Scaled Terms

Additionally, Google has introduced a new, modern look to help you better understand trend data. Google added: “Each search term gets custom icons and colors, making it easier to match each term to its line on the chart. We’ve also increased the number of terms you can compare, and doubled the number of increased queries we show in each timeline, so you can better understand why a query is trending.”

This is the old design:

Google Trends Explore Old

Gradual rollout. Although I can see the new Google Trends Explore page today, some may not see it yet. Google said this is a gradual rollout to desktop for now.

Why do we care? This may give you new ways to explore new and fresh content ideas for your site. Try it, it might surprise you.


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Barry Schwartz

Barry Schwartz is a technologist and contributing editor at Search Engine Land and a member of the programming team for SMX events. He owns rustybricka New York-based web consulting firm. Also running Search Engine Roundtablea popular research blog on very advanced SEM topics.

In 2019, Barry received the Outstanding Community Service Award from Search Engine Land, in 2018 he was named American Search Person of the Year by the American Search Awards, you can learn more here and in 2023 he was named a Top 50 Influential PPCer by Marketing O’Clock.

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