Seo Genius x

Google seems to test the channel reports for maximum performance campaigns, potentially attacking a major criticism of the type of automated campaign.

Drive the news:

• Kirk Williams, founder of Google, documentation on channel reports, was reported by Kirk Williams, founder of Zato X.
• A screenshot of the Google Think event in Amsterdam was shared by Arjan Schoorl showing exposed breakdowns on the channel Liendin::

• Christopher Bell, PPC chief at Kelkoo, says that a large advertiser’s account has already had access to functionality.

Why we care. Since the launch in 2021, Performance Max faced supported criticisms for its “black box” Approach which consolidates several Google channels without providing the visibility of advertisers in specific performance in channels. If Google gives an overview of the budget distribution on its different channels, this could allow better optimization and better responsibility.

Between the lines. Google Ads Liaison Ginny Marvin has been questioned about the functionality but has not yet replied, which suggests that the company is not ready to broadcast the functionality.

What they say. “I think Google simply tests water to reassure customers when concerns are raised regarding high traffic without shopping,” said Bell, indicating that the functionality can be designed to respond to advertiser’s transparency concerns.

What we look at. If it is widely implemented, channel reports would mark a significant change in Google’s approach to maximum performance, which potentially gives advertisers an overview of how their budgets are allocated in research, display, YouTube, Gmail and other Google properties.

Google seems to test the channel reports for maximum performance campaigns, potentially attacking a major criticism of the type of automated campaign.

Drive the news:

• Kirk Williams, founder of Google, documentation on channel reports, was reported by Kirk Williams, founder of Zato X.
• A screenshot of the Google Think event in Amsterdam was shared by Arjan Schoorl showing exposed breakdowns on the channel Liendin::

• Christopher Bell, PPC chief at Kelkoo, says that a large advertiser’s account has already had access to functionality.

Why we care. Since the launch in 2021, Performance Max faced supported criticisms for its “black box” Approach which consolidates several Google channels without providing the visibility of advertisers in specific performance in channels. If Google gives an overview of the budget distribution on its different channels, this could allow better optimization and better responsibility.

Between the lines. Google Ads Liaison Ginny Marvin has been questioned about the functionality but has not yet replied, which suggests that the company is not ready to broadcast the functionality.

What they say. “I think Google simply tests water to reassure customers when concerns are raised regarding high traffic without shopping,” said Bell, indicating that the functionality can be designed to respond to advertiser’s transparency concerns.

What we look at. If it is widely implemented, channel reports would mark a significant change in Google’s approach to maximum performance, which potentially gives advertisers an overview of how their budgets are allocated in research, display, YouTube, Gmail and other Google properties.

Google seems to test the channel reports for maximum performance campaigns, potentially attacking a major criticism of the type of automated campaign.

Drive the news:

• Kirk Williams, founder of Google, documentation on channel reports, was reported by Kirk Williams, founder of Zato X.
• A screenshot of the Google Think event in Amsterdam was shared by Arjan Schoorl showing exposed breakdowns on the channel Liendin::

• Christopher Bell, PPC chief at Kelkoo, says that a large advertiser’s account has already had access to functionality.

Why we care. Since the launch in 2021, Performance Max faced supported criticisms for its “black box” Approach which consolidates several Google channels without providing the visibility of advertisers in specific performance in channels. If Google gives an overview of the budget distribution on its different channels, this could allow better optimization and better responsibility.

Between the lines. Google Ads Liaison Ginny Marvin has been questioned about the functionality but has not yet replied, which suggests that the company is not ready to broadcast the functionality.

What they say. “I think Google simply tests water to reassure customers when concerns are raised regarding high traffic without shopping,” said Bell, indicating that the functionality can be designed to respond to advertiser’s transparency concerns.

What we look at. If it is widely implemented, channel reports would mark a significant change in Google’s approach to maximum performance, which potentially gives advertisers an overview of how their budgets are allocated in research, display, YouTube, Gmail and other Google properties.