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Tiktok’s global advertising revenues are expected to reach $ 32.4 billion this year, representing a growth of 24.5% in annual slipping, even if the platform faces a potential closure in its largest market in accordance with the research by Warc Media.

By figures (according to WARC Media):

• World Tiktok advertising revenues should reach $ 32.4 billion in 2025, marking a 24.5% increase in annual shift.
• The United States remains its largest market, but its share of Tiktok advertising revenues is expected to increase from 43.3% in 2022 to 34.0% by 2026.
• $ 11.8 billion in American advertising expenditure is at stake if a prohibition is advanced.
• Tiktok users worldwide spend 35 hours a month on the application, exceeding the use of Instagram.
• Tiktok’s advertising stimulates 4.2x Roas during the impact on Amazon sales.

Why we care. A potential tiktok In the United States, threatens to shake up the digital advertising market, with Instagram, Youtube and Snapchat about to absorb displaced spending.

Nearly $ 12 billion in American advertising expenses are at stake, while the deadline of April 5 for Bytedance to disintegrate Tiktok approaches, creating significant uncertainty for brands that have made the platform at the heart of their marketing strategies.

Overview:

• Tiktok becomes a complete advertising center, from discovery to purchase.
• 81% of agencies plan to increase investments on Tiktok announcements this year (according to WARC data).
• Brands see tangible results – Tiktok influences Amazon sales at unprecedented levels.

What is the next step:

• The US government has extended the deadline for the ban on Tiktok until April 5, keeping advertisers at the forefront.
• If the prohibition is implemented, Instagram and YouTube should be the greatest winners.
• Advertisers remain intrigued but cautious due to regulatory uncertainty and concerns about targeting and safety of brands.

The bottom line. The rapid growth of Tiktok’s announcement is undeniableBut imminent regulatory challenges in the United States create an unpredictable future for brands and advertisers.

Tiktok’s global advertising revenues are expected to reach $ 32.4 billion this year, representing a growth of 24.5% in annual slipping, even if the platform faces a potential closure in its largest market in accordance with the research by Warc Media.

By figures (according to WARC Media):

• World Tiktok advertising revenues should reach $ 32.4 billion in 2025, marking a 24.5% increase in annual shift.
• The United States remains its largest market, but its share of Tiktok advertising revenues is expected to increase from 43.3% in 2022 to 34.0% by 2026.
• $ 11.8 billion in American advertising expenditure is at stake if a prohibition is advanced.
• Tiktok users worldwide spend 35 hours a month on the application, exceeding the use of Instagram.
• Tiktok’s advertising stimulates 4.2x Roas during the impact on Amazon sales.

Why we care. A potential tiktok In the United States, threatens to shake up the digital advertising market, with Instagram, Youtube and Snapchat about to absorb displaced spending.

Nearly $ 12 billion in American advertising expenses are at stake, while the deadline of April 5 for Bytedance to disintegrate Tiktok approaches, creating significant uncertainty for brands that have made the platform at the heart of their marketing strategies.

Overview:

• Tiktok becomes a complete advertising center, from discovery to purchase.
• 81% of agencies plan to increase investments on Tiktok announcements this year (according to WARC data).
• Brands see tangible results – Tiktok influences Amazon sales at unprecedented levels.

What is the next step:

• The US government has extended the deadline for the ban on Tiktok until April 5, keeping advertisers at the forefront.
• If the prohibition is implemented, Instagram and YouTube should be the greatest winners.
• Advertisers remain intrigued but cautious due to regulatory uncertainty and concerns about targeting and safety of brands.

The bottom line. The rapid growth of Tiktok’s announcement is undeniableBut imminent regulatory challenges in the United States create an unpredictable future for brands and advertisers.

Tiktok’s global advertising revenues are expected to reach $ 32.4 billion this year, representing a growth of 24.5% in annual slipping, even if the platform faces a potential closure in its largest market in accordance with the research by Warc Media.

By figures (according to WARC Media):

• World Tiktok advertising revenues should reach $ 32.4 billion in 2025, marking a 24.5% increase in annual shift.
• The United States remains its largest market, but its share of Tiktok advertising revenues is expected to increase from 43.3% in 2022 to 34.0% by 2026.
• $ 11.8 billion in American advertising expenditure is at stake if a prohibition is advanced.
• Tiktok users worldwide spend 35 hours a month on the application, exceeding the use of Instagram.
• Tiktok’s advertising stimulates 4.2x Roas during the impact on Amazon sales.

Why we care. A potential tiktok In the United States, threatens to shake up the digital advertising market, with Instagram, Youtube and Snapchat about to absorb displaced spending.

Nearly $ 12 billion in American advertising expenses are at stake, while the deadline of April 5 for Bytedance to disintegrate Tiktok approaches, creating significant uncertainty for brands that have made the platform at the heart of their marketing strategies.

Overview:

• Tiktok becomes a complete advertising center, from discovery to purchase.
• 81% of agencies plan to increase investments on Tiktok announcements this year (according to WARC data).
• Brands see tangible results – Tiktok influences Amazon sales at unprecedented levels.

What is the next step:

• The US government has extended the deadline for the ban on Tiktok until April 5, keeping advertisers at the forefront.
• If the prohibition is implemented, Instagram and YouTube should be the greatest winners.
• Advertisers remain intrigued but cautious due to regulatory uncertainty and concerns about targeting and safety of brands.

The bottom line. The rapid growth of Tiktok’s announcement is undeniableBut imminent regulatory challenges in the United States create an unpredictable future for brands and advertisers.