Digital marketing is the use of platforms, tools and online technologies to promote products, services or brands to reach a target audience. It encompasses a variety of strategies, channels and techniques that are used to raise awareness, generate prospects and stimulate sales via digital platforms.
Here are some key areas of digital marketing:
- Optimization of search engines (SEO): Optimization of the content of the website so that it ranks above on the search pages of search engines (SERP), increasing visibility and organic traffic.
- Pay-Per-Click Advertising (PPC): Execute paid advertisements on platforms like Google Ads, Bing Ads or social media. Advertisers pay fees whenever their announcement is clicked.
- Social media marketing: Use of platforms like Facebook, Instagram, Twitter, LinkedIn and Tiktok to promote content, interact with customers and create a brand presence
- Content marketing: Creation and distribution of precious content (blogs, videos, ebooks, etc.) to attract and engage a target audience. The objective is to provide information that solves problems or entertainment
- Marketing email: Sending of targeted emails to feed prospects, promote offers and maintain commitment with customers. It often includes newsletters, promotions or product updates.