Seo Genius x

Microsoft brings more transparency to its research advertising with a new feature that explains the placement decisions of announcements directly in the Bing results.

Details::

• The function appears as a drop -down option next to the AD URLs in the Bing search results
• Currently posted different levels of detail depending on the user or the region

How it works. When users click on the drop -down arrow next to the URL of a search ad, they can access a dialog box that explains why this special advertisement has been selected for the display.

Barry Schwartz reports see only a generic message “Learn how your ads are chosen” Round table of the search engine. Others, such as digital marketing, Khushal Bherwani, report See detailed information, in particular:

• Specific reasons for selecting ads
• Complete details of the advertiser
• User -specific targeting factors

Why we care. While digital announcements platforms face a higher examination of user transparency and confidentiality, Microsoft follows the example of Google by granting users more visibility on the way and why they see specific announcements.

Between the lines. The incoherent deployment suggests that Microsoft is testing the functionality before a wider version, perhaps in response to similar transparency features implemented by Google in its search results.

What they say. Although Microsoft has not made an official announcement on functionality, discussions on social media indicate that users notice the change and compare it to the transparency tools of existing Google advertisements.

Microsoft brings more transparency to its research advertising with a new feature that explains the placement decisions of announcements directly in the Bing results.

Details::

• The function appears as a drop -down option next to the AD URLs in the Bing search results
• Currently posted different levels of detail depending on the user or the region

How it works. When users click on the drop -down arrow next to the URL of a search ad, they can access a dialog box that explains why this special advertisement has been selected for the display.

Barry Schwartz reports see only a generic message “Learn how your ads are chosen” Round table of the search engine. Others, such as digital marketing, Khushal Bherwani, report See detailed information, in particular:

• Specific reasons for selecting ads
• Complete details of the advertiser
• User -specific targeting factors

Why we care. While digital announcements platforms face a higher examination of user transparency and confidentiality, Microsoft follows the example of Google by granting users more visibility on the way and why they see specific announcements.

Between the lines. The incoherent deployment suggests that Microsoft is testing the functionality before a wider version, perhaps in response to similar transparency features implemented by Google in its search results.

What they say. Although Microsoft has not made an official announcement on functionality, discussions on social media indicate that users notice the change and compare it to the transparency tools of existing Google advertisements.

Microsoft brings more transparency to its research advertising with a new feature that explains the placement decisions of announcements directly in the Bing results.

Details::

• The function appears as a drop -down option next to the AD URLs in the Bing search results
• Currently posted different levels of detail depending on the user or the region

How it works. When users click on the drop -down arrow next to the URL of a search ad, they can access a dialog box that explains why this special advertisement has been selected for the display.

Barry Schwartz reports see only a generic message “Learn how your ads are chosen” Round table of the search engine. Others, such as digital marketing, Khushal Bherwani, report See detailed information, in particular:

• Specific reasons for selecting ads
• Complete details of the advertiser
• User -specific targeting factors

Why we care. While digital announcements platforms face a higher examination of user transparency and confidentiality, Microsoft follows the example of Google by granting users more visibility on the way and why they see specific announcements.

Between the lines. The incoherent deployment suggests that Microsoft is testing the functionality before a wider version, perhaps in response to similar transparency features implemented by Google in its search results.

What they say. Although Microsoft has not made an official announcement on functionality, discussions on social media indicate that users notice the change and compare it to the transparency tools of existing Google advertisements.