I regularly meet a group of experienced professionals to explore great ideas, emerging trends and how we could anticipate what is happening in the business world.
Ideas and learning these meetings are invaluable. But the real magic is not in ideas. It is in shared stories, deep relationships and friendships that have grown over the years.
Our facilitator likes to say: “It is not a networking; It is the community. And, honestly, that’s what makes these discussions different. It is not only a question of launching theories – they challenge themselves, sharpening perspectives and realizing that the future could be much stranger than we thought.
Recently, we tackled a big question that led to fascinating discussions: “How will IA reshaped leadership?”
We have explored this from all angles: political leadership, corporate leadership and even leadership in small groups and communities.
But as the conversation took place, it has become clear that this question extends beyond traditional management roles. He also addresses a subject that makes the mind in marketing: Lighted leadership contents.
AI transforms the way people influence, inspire and communicate. I share information of the discussion on how this change affects the nature of leadership and the content of informed leadership in the video and in more detail below.
What’s going on when everyone knows everything?
For centuries, leadership has been built on two key advantages:
- An asymmetry of information
- The ability to create and express a visionary story – a fascinating story that encourages people to follow
Those who led affairs, politics or war did it, in part, because they had access to knowledge that others did not do. Better intelligence (insights and exclusive information) has created power opportunities.
Leadership relied on the more who is more who is anyone who tells a convincing story about it.
Enlightened leadership, in particular, involved taking advantage of this asymmetrical access to information – by taking what little knew, by transforming them into an accessible and persuasive argument and using it to educate, engage and rally people towards a common objective (which, if we are honest, was generally the sale of a product or a service).
However, the advantage of asymmetrical knowledge fades quickly because the AI level the rules of the game.
When artificial intelligence Can collect, analyze and instantly synthesize more data than any human spirit could never process, knowledge is no longer exclusive or difficult to obtain.
This means that access to information and information is no longer a differentializer. The edge that once separated leaders – the ability to see what others are missing – disappears.
When anyone can access the same ideas, when each decision can be optimized and tested by stress by algorithms, and when execution can be managed by autonomous systems, the question becomes: “What remains?”
Universal access to knowledge focused on AI seems to suggest two competing results:
- Greater consensus. If everyone sees the same reliable information, people could converge shared truths, allowing reason and evidence to guide decisions. This result requires a critical company which can separate credible data from unreliable sources.
- Post-truth polarization. Conversely, if the volume of “facts” becomes overwhelming, leaders (and their disciples) can cook data that support preconceived beliefs. This result promotes a post-truth environment in which the factual consensus becomes almost impossible. When each faction claims to marry the “real facts”, the truth becomes disputed – and the most noisy or the most persuasive voice can win.
The first results point to this last result. Today, the noisiest person in the room is not necessarily the one with the best information – just that with the biggest megaphone, the hottest socket or the most disturbed presentation.
The IA leadership paradox
AI will not only change the way decisions are made – this will change what leadership requires. Leadership has never only been a question of access to information. It also depended on persuasion, narration and charisma – qualities that aligned people to a shared vision.
But what happens when AI reduces the need for people to perform tasks?
We already see reductions in the workforce in information-based roles, with the AI increasingly positioned as a replacement. If the future AI agents produce enlightened leadership content And Performing executive decisions undoubtedly or a repression of humans, does leadership go from the inspiration and the mobilization of people to the simple wise decision-making?
Whether it is a question of publishing on a leadership enlightened by the Ai-Généré or of making commercial decisions with high issues, a lack of human challenge increases the risk of a single point of failure. Without decline, meticulous examination or debate, even the best intentioned decisions are not tested – opening the door to the dead angles and systemic failures.
This creates an intriguing leadership paradox:
- The boom in low -cost and highly analytical leaders. While the AI resumes execution, leadership can become less on charisma, emotion and persuasion and more on wisdom, ethics and discernment (precision decision -making). These leaders will succeed not because they can captivate a room or rally a team, but because they always make sound and tight choices.
- A greater need for deeply human charismatic leaders. As the AI makes decisions more and more cold and clinical, people may want to the contrary – leaders who make them feel something. In a drowning world in data, confidence in the judgment and integrity of a leader can become more important than their knowledge or capacities. People could ask, “Do I think you use this information in my best interest?” rather than “What information do you have that I don’t have?”
Think about it: at one end, you get hyperlogical and Vulcans leaders which are effective and precise but detached from human emotion. On the other hand, you get magnetic personalities, larger than life that captivate and inspire but prioritize charisma on the substance.
Maybe the real challenge is to find something that mixes the best of both without falling into one or the other trap.
The future of enlightened leadership: what can we do?
AI has more democratized information. Thus, the future of enlightened leadership cannot simply concern unique ideas. This must involve unique perspectives that promote confidence and establish deeper relationships.
To remain relevant, opinion leaders should consider moving their objective in three crucial ways.
- Stop delivering simple facts and start to shape the meaning. The AI can generate endless information, but leadership will not be to produce more information – it is a question of guide the interpretation. The true value of opinion leadership is to help different groups to contextualize and synthesize ideas so as to create a shared understanding and a deeper meaning. It is not only a question of presenting data; It is a question of forming it in a way that promotes confidence, alignment and action.
- Confidence in the storyteller is the foundation of belief in history. John Maxwell wrote once,, “”People adhere to the leader before buying the vision … The leaders cannot take their people to places that they have not yet traveled to their homes! In other words, history creates value and strengthens confidence, but if a The public does not believe in the storytellerThe message loses its impact.
Raising confidence in your brand and helping them become the opinion leaders of tomorrow is one of the most crucial content of content. Enlightened leadership is no longer an exceptional question of content – it is the credibility, integrity and authenticity of people behind it.
- Create more interactive and community content. The new objective of opinion leadership is not only attention – is commitment. Interactivity on traffic. Loyalty to transactions. Depth on virality. Instead of simply disseminating information, opinion leaders must promote conversations, cultivate communities and create collaborative spaces where ideas are not only spread but evolve.
Asymmetry of relations: the new advantage in leadership
If AI reduces friction in execution, it also eliminates the moments when leaders prove their value through debate, persuasion and the art of overcoming resistance.
Without these natural verifications, leadership goes from the person who is the only strategist to the one who is ethical anchor (the connective force which maintains an organization or a community together).
If this is true, the future of sustained leadership will not be based on an asymmetry of information – because the information is now universally accessible. Nor will it only count on charisma or large influence.
Instead, leadership will depend on the ability to create an asymmetry of the relationships in which leaders disseminate not only ideas, but also impregnate them with a deeper sense, context and confidence and find ways to co-create within varied and specific communities. It is not a question of having exclusive knowledge and making them widely available; It is a question of shaping understanding in a way that resonates, strengthens credibility and promotes an authentic connection in very specific contexts.
Leadership in this new era will not imply the dominant authority. He will force managers to win a community at a time. Those who prosper will not be those who control but those who connect.
Leadership is no longer to see the path. It is about ensuring that the trip counts.
It’s your story. Say it well.
Conversely sorted on the pane content:
Joseph Kalinowski / Content Marketing Institute cover image
