Seo Genius x

YouTube deploys new features that allow creators and brands to more easily connect their collaborative content with advertising campaigns.

It comes after their introduction last year Tools to help brands better use the content of the creator and its rapidly growing shorts format To generate measurable commercial results

Details. The platform has introduced two improvements:

• Link initiated by the creator: Eligible creators can now send liaison requests directly to brands for sponsored videos they have already published.
• Video link API: Brands working with several creators can automate the connection process via a new API integration.

Why we care. The economy of creators continues to mature, but administrative friction was a persistent obstacle on the scale of partnerships between brands and content creators. YouTube’s new link could considerably rationalize the process of transforming creative partnerships into measurable campaigns.

The connection function initiated by the creators reduces administrative back and forth, while API automation saves time for brands managing several creator relationships simultaneously.

Overview. Consumer confidence in creators’ recommendations continues to go beyond traditional advertising. YouTube is positioned as the most effective ecosystem to formalize and measure these relationships.

What is the next step. YouTube will probably continue to extend his BrandConnect Toolkit.

YouTube deploys new features that allow creators and brands to more easily connect their collaborative content with advertising campaigns.

It comes after their introduction last year Tools to help brands better use the content of the creator and its rapidly growing shorts format To generate measurable commercial results

Details. The platform has introduced two improvements:

• Link initiated by the creator: Eligible creators can now send liaison requests directly to brands for sponsored videos they have already published.
• Video link API: Brands working with several creators can automate the connection process via a new API integration.

Why we care. The economy of creators continues to mature, but administrative friction was a persistent obstacle on the scale of partnerships between brands and content creators. YouTube’s new link could considerably rationalize the process of transforming creative partnerships into measurable campaigns.

The connection function initiated by the creators reduces administrative back and forth, while API automation saves time for brands managing several creator relationships simultaneously.

Overview. Consumer confidence in creators’ recommendations continues to go beyond traditional advertising. YouTube is positioned as the most effective ecosystem to formalize and measure these relationships.

What is the next step. YouTube will probably continue to extend his BrandConnect Toolkit.

YouTube deploys new features that allow creators and brands to more easily connect their collaborative content with advertising campaigns.

It comes after their introduction last year Tools to help brands better use the content of the creator and its rapidly growing shorts format To generate measurable commercial results

Details. The platform has introduced two improvements:

• Link initiated by the creator: Eligible creators can now send liaison requests directly to brands for sponsored videos they have already published.
• Video link API: Brands working with several creators can automate the connection process via a new API integration.

Why we care. The economy of creators continues to mature, but administrative friction was a persistent obstacle on the scale of partnerships between brands and content creators. YouTube’s new link could considerably rationalize the process of transforming creative partnerships into measurable campaigns.

The connection function initiated by the creators reduces administrative back and forth, while API automation saves time for brands managing several creator relationships simultaneously.

Overview. Consumer confidence in creators’ recommendations continues to go beyond traditional advertising. YouTube is positioned as the most effective ecosystem to formalize and measure these relationships.

What is the next step. YouTube will probably continue to extend his BrandConnect Toolkit.