The B2B marketing landscape is continuously evolving and social media play an increasingly important role in training the way companies connect with their audience. As we enter in 2025, staying ahead of emerging trends is essential for B2B brands.
New content strategies and formats redefine interactions with potential customers, and adaptation to these modifications can provide a competitive advantage. According to the results of Consumption report of Netline B2B contentThe demand for personalized engaging content is developing, which stimulates change to more authentic and relatable digital experiences.
As co-host of Social Price PodcastI was delighted to sit with Convenger & Convert strategists to discuss what brands must have in their social media marketing book for the coming year. The article below is a summary of the subjects that have surfaced to which the B2B marketing teams must pay attention in order to remain competitive.
You can Watch the complete video replay of the episode below, or Add it to your podcast range On your favorite platform.
https://www.youtube.com/watch?v=lbtqyhqyu20
Authentic and engaging content
In 2025, authenticity was the key.
B2B brands move away from too many business messaging and adopt a more human and accessible tone. This change reflects strategies generally observed in B2C marketing, where relatibility and narration are crucial. B2B companies now focus on creating emotional connections by presenting the values, challenges and success of their brand.
Successful B2B narration examples include:
- Adobe’s narration campaign underlines how its tools empower companies and creators.
- IBM focuses on the sharing of customer success stories to establish confidence and demonstrate the impact.
- Microsoft’s social initiatives present leadership prospects on industry trends.
By focusing on narration, brands are deeply connected with their audience and differentiate in a crowded market.
Long -shaped short form video
The video content continues to dominate in 2025, but the types of videos that work for B2B marketing specialists vary depending on the platform and objectives. Platforms like Tiktok and Instagram are ideal for short videos, which quickly attract attention and support commitment in real time. In fact, 72% of B2B marketing specialists report success with the generation of leads thanks to short video content.
The short video works well for:
- Highlight quick advice and ideas
- Share the previews of corporate culture
- Presentation of customer testimonies
For a more in -depth commitment, long content such as webinars or YouTube videos helps create authorities and educate potential customers. Brands like Salesforce and HubSpot use long -term YouTube content for products of products, case studies and discussions on enlightened leadership.
Consider using a long shape video to cover:
- Detailed presentation of products
- Perfections and case studies specific to industry
- Tutorials or Q & & live with experts in the matter
Explore the B2B Social media consulting At Convence & Convert to learn more about the implementation of a video strategy adapted to your brand.
Considerable leadership
In B2B marketing, enlightened leadership is essential to establish confidence and authority. Platforms like LinkedIn are privileged spaces for opinion leaders to share information, case studies and industry predictions, which improves the brand’s credibility and motivates SEO.
Content that positions your brand as a leader of opinion:
- Build the authority and influence of industry
- Improve visibility in search engines
- Attract new subscribers and partners
Microsoft and IBM effectively use Linkedin for enlightened leadership, managers sharing perspectives on future trends. This positions their marks as sources of confidence and maintains the committed public. Find out how B2B opinion leadership can stimulate the influence of your brand.
Influence marketing
We have been saying it for years: Influence marketing is not limited to the B2C space. B2B influence marketing is developing quickly while businesses seek to join industry experts to gain credibility and reach niche audiences. Influencers in the world B2B help brands connect more quickly with the public than traditional marketing, scope and commitment.
The main advantages of B2B influence marketing include:
- Faster confidence building via credible voices
- Increased by the brand’s visibility in specific industry niches
- Improved commitment with the targeted and relevant public
As a real example, explore this case study of B2B video series “on the fly of Oracle”. They exploited the expertise of 30 B2B influencers to increase traffic to their website and have unique opinion leadership on the channels that included LinkedIn.
Integration of AI
AI and automation transform the B2B social media landscape by rationalizing content creation and improving commitment.
Here’s how AI can have an impact on your B2B social media strategy:
- Content customization: AI tools provide data -oriented information that helps adapt content to audience preferences.
- Automated customer service: Chatbots offer timely answers, improving the customer experience.
- Improved analysis: The analyzes fueled by AI provide predictive information, allowing brands to refine strategies in real time.
AI tools help marketing specialists to identify content trends, optimize the campaigns calendar and predict customer needs. This strategic use of AI allows B2B marks to maintain a strong presence without overwhelming resources.
For a more detailed dive in this subject, I encourage you to look at the “5 stages of AI preparation for marketing leaders»Webinar presented by Zontee Hou (see overview below).
Focus on customer pain points
The fight against customer pain points thanks to targeted content is a very effective B2B approach. By identifying the challenges facing potential customers, brands can be positioned as a suppliers of solutions, creating a constant lead flow and strengthening confidence.
Effective content focused on pain points includes:
- Hubspot blog articles on current marketing challenges, associated with usable advice
- Salesforce webinars on customer data management solutions
- IBM’s white books responding to cloud computing security problems
This approach improves credibility and attracts and retains a committed audience. Explore convince & Convert’s B2B consulting services To learn more about the creation of a content strategy focused on the point of pain.
Ahead
While we are heading around 2025, B2B social media marketing continues to evolve. From the rise of video partnerships and short influencers to the integration of AI, this year B2B trends prioritize the authenticity, commitment and targeted solutions. By remaining aware of these trends, brands can improve their lead flow, strengthen relationships and engage with their audience more significantly.
Ready to raise your B2B social media strategy? Contact the Convince & Convert team For expert advice on navigation on these trends to generate tangible results for your business.
