In addition to managing a marketing agency with customers around the world And A seven -figure local company, the master of today is also a kickboxing champion and an MMA fighter – Make Jennifer Waters easily marketing that I would like to fight the least.
Although Flo of progressive seems to be a scrapper, right? Isn’t that only me?
But rather than spending our time arguing on which mascot would win in the octagon, today it is here to teach you to kill it … Small and local commercial marketing that is. But don’t worry; SME and Enterprise marketing specialists will also have your kicks.
Meet the master
Jennifer Waters
Co-founder, 7 Figures Dojo; Executive Sensei, Seigling’s Karate Center
- Pretend to glory: Cultivated his small business with seven figures (so the name of his agency!)
- Funny fact: It is a black belt of Kempo Kempo in the sixth degree and a purple belt with Tetsu Shin Ryu Jiu-Jitsu
Lesson 1: Forget the omnichannel. Think of omnipresence.
“”To survive as a local business, you must think and market like a fortune company 500Said Waters.
If it made your wallet reflexively, you can relax. It means you have to think bigger than a few scattered Facebook advertisements.
“You have to do what I call marketing of omnipresence. Digital marketing is just an arm, ”explains Waters.
While omnichannel refers to the coordination of your marketing on all your digital channels, omnipresence means that you include the real world. In fact, Waters says the foundation Small business marketing is live events.
“This is where you are in your hands and kiss the babies,” she smiles.
For a karate school, it could organize a monthly evening of parents. For a florist, it could be weekly wine and design courses. (As a real exampled, the Kung Fu school that I will host a cinema evening of Kung Fu classic monthly.) The exact details differ, but the objectives are the same: generate prospects and build visibility.
“We want to be physically present in the community. We want to have internal events to bring us people, to generate advertising. And because your name is constantly there, you become the king category or the queen of category with your local business.“”
Meanwhile, as your digital marketing promotes these live events, your live events offer fodder for your digital marketing. And when you coordinate them both? So! Omnipresence.
Lesson 2: Relationships are everything.
Because I am a solid Dork, I cannot resist asking the question to cheese: What do masters of martial arts know that marketing specialists must learn?
The water response is anything but cheese.
“Relationships are everything,” she says. “”Your relationship with the individual client, or in this case to your martial arts student, is what will bring him back. Or feel comfortable referring to other people.“”
Each contact point you have with your audience – during live events, on social networks, on your website, on the phone – is a chance to create this relationship.
Imagine you see an excellent video ad, so you call the company and … a coarse idiot answers the phone.
“All this marketing did nothing because the relationship was not there.”
This is a good time to take stock: when you answer your emails, do you maintain this relationship? Do you proactively contact customers who talk about you on social networks? When they land on your home page, do they get the same atmosphere they can expect during your live events?
Lesson 3: cause a break.
For waters, the current marketing era is to ask: “What can we do to bring this person to stop?“”
Stop scrolling and watch your video. Stop cleaning the reception box and read your newsletter. Stop walking and see your stand at your local fair.
“If I go out in person, I don’t go to simple clothes. I’m going to put on a GI karate and now I stop traffic. “”
“If I advised a chef who was trying to make people come and taste the pastries, I would say I put the outfit of a chef with the hat and everything”, she beckoned with an imaginary hat like Ratatouille.
And the same principle applies online; Just understand the digital equivalent of your GI. Waters notes that, as they are still new and new for most people, dropping images generated by AI in your social flow is a good way to bring people to stop scrolling.
The key is to determine what makes your unique business stand out online and online.
Now go out and put on your GI clothes.
Persistent questions
This week’s question
What is a career in which you always wanted to do but never?—Eric Munn, director of marketing, Chicago Transit Authority
This week’s response
Waters says: “Honestly, I always wanted to do what I do today! No other career that I would like to have!“”
And, when you sail in his CV – artist Martial Champion, master -cord, owner of a prosperous small business, co -founder of the agency who can help other small businesses prosper every day – yes, that’s a right answer.
Persistent question of next week
Water asks: “What is a marketing mechanism that will generate the most income quickly for a startup? »»
