Google has published version 2.9 of Google Ads Editor, adding new campaign management tools, video advertisements and better support for Max Shopping and Performance campaigns.
Key updates:
- Manager account labels. Advertisers can now join Google Ads Manager (MCC) accounts with campaigns, announcements and keywords.
- Expanded shopping ads. Max performance campaigns at retail can now broadcast shopping ads on brand -related research, even if these brands are generally excluded.
- Vertical video generation. Reactive video announcements now support the creation of vertical automatic videos for video view campaigns.
- Masthe head ads support. Advertisers can create and manage YouTube Masthead advertisements directly within the announcement publisher.
- Best measurement. Support limited to the measurement of the elevator now makes it possible to add or remove the campaigns from existing studies.
- Maximum age exclusions performance. Advertisers can now define negative age criteria at the campaign level.
- VRC campaign conversion tool. Standard video campaigns with CRM Target auctions go to VRC 2.0, which includes stock control parameters and requires reactive video ads.
- Exporting Google Multi-Tab leaves. Advertisers can now export data to Google Sheets with separate tabs for different types of entities, improving conviviality.
Why we care. The latest update helps you to rationalize workflows, improve the performance of video advertisements and better manage audience targeting on several campaigns.
Overview. These updates reflect Google’s thrust for automation, video advertising first and improved measurement capacities to help advertisers more effectively optimize campaigns.
What is the next step. Google Ads Editor 2.5 and the old versions will no longer be supported, which makes it essential for advertisers to go to the latest version to access These new features.
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About the author
Anu Adegbola was editor -in -chief of the Search Engine Land media Since 2024. It has covered Paid, social paid research, retail media, video and more.
In 2008, Anu’s career started with
Offer digital marketing campaigns (mainly but not exclusively paid research) by creating strategies, maximizing return on investment, automating repetitive processes and providing the effectiveness of all parts of marketing departments thanks to leadership inspiring in agency, customers and marketing technology.
She is also an international speaker with some of the stages she presented in being SMX (United States), SMX (Munich), Friends of Search (Amsterdam), Brightteeo, The Marketing Meetup, Hérocon (PPC Hero), Searchlove, Biddableworld, Seslondon, PPC Chat Live, Adworld Experience (Bologna) and More.
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