Google has announced an update of their Gemini Personal AI assistant who increases the personalization of the answers so that it provides for user needs and more like a natural personal assistant instead of a tool. Examples of how new gemini will help users consist in thinking about travel ideas and making personalized recommendations.
The new feature takes place first at the office and then at mobile applications.
Gemini with personalization
Google has announced a new version of Gemini that adapts the responses to the unique interests of a user. It does it on the basis of their research history which allows Gemini to provide answers with a higher level of contextual relevance and personalization. Google intends to extend personalization by integrating other Google applications and services, appointing photos and images as examples.
Google explained:
“In the coming months, Gemini will expand his ability to understand you by logging into other Google applications and services, including photos and YouTube. This will allow Gemini to provide more personalized information, by drawing a wider understanding of your activities and preferences to provide answers that really resonate with you. »»
How does customization work
Users can share their personal preferences and details such as food requirements or the names of their partner in order to obtain a greater degree of personalization in the responses that feel specific to the individual. Advanced users can allow Gemini to access past cats to further improve the relevance of responses.
Google’s access to research history and data from other applications can give it an advantage that competing applications like Chatgpt cannot correspond.
Personalization is opt-in
There are four key points to understand on personalization in Gemini:
- Personalization is currently an “experimental” opt-in function.
- Users must choose to use customization in the model drop -down menu to activate it.
- GEMINI requests permission to connect to research history and other Google services and applications before it uses them for customization.
- Users can also disconnect from functionality.
This means that millions of gemini users will not suddenly start accessing an increasing amount of information from a contextual AI assistant instead of looking for. But that means that the door to what is going on exists and that the next step is to open it.
What publishers must know
This update is increasingly blurring the distance between traditional research and the Google assistant while simultaneously performing increasingly accessible information in a way that publishers and SEOs should be sufficiently concerned to find out how to respond.
Considerations concerning confidentiality problems can prevent Google from transforming personalization into a withdrawal functionality. And although personalization is currently an opt-in from a drop-down menu because it is always an experimental feature. But once it is mature, it is not unreasonable to assume that Google can start pushing users to adopt it.
Even if it is an experimental characteristic, publishers and SEOs may want to understand how it affects them, as if it is possible to follow the reference traffic of personalized Gemini or will it be masked due to confidentiality considerations? Will Gemini responses reduce the need for clicks on publishers’ sites?
Read Google’s ad:
Gemini becomes personal, with the tailor -made help of your Google application
Star image by Shutterstock / Tada Images
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