What is a local commercial list?
A local commercial list (also called local quotation) is an online mention of the name, address and telephone number of a company (NAP). It often includes a brief description, criticism from customers, images, working hours and a link to the website.
Like this example of Yelp:
Why are local commercial lists important?
Lists of local companies are important because having correct commercial information displayed publicly allows customers to easily find your business. It also helps search engines like Google to deliver precise details to users looking for your business.
Precise quotes make your business more reliable for customers and search engines. Consequently, your business may appear in more local search results.
The process of distributing your information to local directories is called quotation building.
Superior local commercial listings
You will find below some local directories on the local list to which you can submit your information to strengthen your local presence:
How to configure a local list
1. Prepare your information
Preparing your information before creating local lists ensures that the details remain consistent in all directories.
Here is the information you need:
- Corporate name: Use the official name without any variation
- Address: Format the address uniformly for each repertoire
- Phone number: Provide the main contact number for customers
- Website URL: Include a link to your home page
- Office hours: Include regular hours and every special vacation hour
- Business category: Choose the most relevant category
- Images: Use high quality images that show your business, your products and / or your services
- Description: Write a concise overview of your business
2. Choose your directories and create lists
Choosing the right directories put your business in front of the people who are most likely to become your customers.
Consider the following:
- Business profiles on search engines, such as Google Business Profile and Bing Places for Business
- Trade profiles on social media platforms such as Facebook, Instagram, LinkedIn, Tiktok, Pinterest, etc.
- Large and renowned online directories, such as BBB, Yelp and Foursquare
- Directories specific to industry. Like TripAdvisor for travel and reception or Angi companies for home services.
The submission process generally resembles this:
- Claim or create your list. Some sites automatically generate registration to claim. If you can’t see it for your business, create one.
- Fill your contact details. Enter consistent information on all platforms.
- Check your ads. Follow the instructions of each repertoire. You can generally confirm the property by phone, e-mail, video call or postcard by post.
If the management of several announcements seems overwhelming, Semrush Management of enumeration The tool can automate the process and keep your information consistent.
3. Optimize your lists
Optimizing your ads helps you stand out and classify yourself more in local research.
Start with the best practices below:
- Use relevant keywords. Include keywords related to your business. If you are new in keyword research, start with our Local keyword search guide.
- Encourage customer opinions. Positive opinions strengthen confidence and can stimulate research rankings.
- Answer all reviews. Show that you appreciate what customers say by responding to positive and negative comments.
- Keep information up to date. Check and revise your location, your hours or your services when they change.
- Add high quality images. Regularly download new images that reflect current offers.
Monitor and maintain your local lists
The management of local lists helps to guarantee accuracy, to increase customer engagement and to support local referencing.
A tool like Management of enumeration Can automate a large part of this process and save time that you would spend differently to examine and update the announcements.
After entering and selecting your business, the tool will display a list of directory data that requires updates.
Click on “Improve the lists now.“”
Then enter your commercial information.
After clicking on “Start distributing informationยป, The tool will automatically distribute your commercial information to directories.
You can follow how and where your information is distributed in the tool interface.
Register to try it today.
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