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How to use Google Advanced Search for Better Research

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Google Advanced Search allows you to create more precise research requests than traditional research to help you seek more effectively subjects.

Writers and academics use it for the advanced exploration of materials. And marketing specialists often rely on the analysis of competitors’ websites.

For example, suppose that you are looking for HR software and that you only want to examine sources from the United Kingdom.

Here is the difference between standard “HR software” research and advanced research focused on the United Kingdom and sites with the upper level .uk (TLD).

Standard search displayed on the left is different from advanced search with filters on the right.

You can also do advanced searches in the ordinary Google search bar using Research operatorsthat we will cover later.

In both cases, advanced research in Google can help you find more relevant pages for your search goals.

To use the advanced Google search engine, go to Google.com/advanced_search in your web browser.

Complete the “Search for …” section to refine your search to specific terms or sub-themes. Or filter words or sentences for which you don’t want to see the results.

Options to find pages with certain criteria on Google's advanced search page.

Then scroll down to the “Then your results by …” to choose additional filters in the drop -down menus.

You can restrict the results by:

  • Language
  • Region
  • Last update
  • Site or domain (can also be used to specify a higher level domain)
  • The terms appear
  • File type
  • Rights of use

Click on “Advanced search“When you’re done.

Options for language business results, region, etc., on Google's advanced search page.

How to use advanced Google search operators

Advanced research operators (ASOS) Are special characters and symbols that you can add to the standard Google search bar for more precise results.

For example, a research request may include three operators: quotes, “or” and the sign less.

Google Search which uses a variety of research operators.

These operators tell Google to search for pages containing exact correspondence of the phrases “HR software” or “HR platform” – but not pages that mention recruitment.

Here are some reasons why you may want to use research operators:

To find specific information

The following research operators can help you find specific information:

  • Quotes (“”) Reduce your search in exact correspondences of a word or a sentence
    • Example: “romantic literature”
  • The less sign (-) omits the search results that include the word after the less sign
    • Example: “Romantic literature -russia”
  • Asterisk
    • serves as a space reserved for other words, variations or spelling
  • Example: “Romantic literature by *” The word and (and)
    • limits search results to pages containing all the terms listed
  • Example: “Romanticism and Europe” The word or (or)
    • Allows you to search for the terms listed

Example: “Romanticism or literature”

Suppose you are an academic that does research on American folk culture and that you prefer the visual arts. A basic

American folk.

To exclude the pages related to music, add the less sign operator. Like that: "Research results for the request" American folk "who does not mention"

music.

To explore the sources

  • Other research operators help you find specific sites or types of source: “source:”
    • Identify the search results for specific information sources
  • Example: “Source: nytimes.com”“site:
    • “Is useful for subject research on specific sites
  • Example: “Site: Smithsonian.com”“”File type:
    • “Allows you to search for specific file types

Example: “Filetype: PDF”

Type these operators before or after your search subject in the Google Standard search bar.

For example, you can use “site:” to search for folkartmuseum.org for “portrait” mentions.

The search engine results pages (SERP) will only display the relevant results of folkartmuseum.org. "A search for the term" portrait "specifically on the domain"

folkartmuseum.org.

To analyze competitors’ websites

  • Marketing specialists can use research operators to search for competitors’ websites:“”site: “” Allows you to see all indexed
    • Pages of a competitor’s website
  • Example: “Site: bamboohr.com”“”Site: (Domaine) Subject
    • “Help find pages covering a certain subject on the site of a competitor
  • Example: “Recruitment site: bamboohr.com”“”inurl
    • : “Allows you to locate websites using specific keywords in their url
  • Example: “Inurl: Recruitment”“”Allinurl:
    • “Allows you to locate websites using a combination of specific terms in their URLs

Example: “Allinurl: Best HR B2B software”

For example, to see how a competitor covers a subject, try a search

Norton.com. Or take advantage of a referencing tool like Semrush Domain presentation

For the analysis of the website of easy competitors.Enter a domain URL, select a location and click on “Research

.

Enter an area to carry out a search with the SEMRUSH field presentation tool.

  • The tool will display:
  • What pages on the domain are indexed
  • Which subject the domain covers
  • For what organic and paid keywords for which they classify
The estimated amount of paid and organic traffic they obtain "THE" Preview

To find backlink opportunities Some research operators help marketing specialistsLinks creation

  • ::“”Intitle:
    • “Allows you to find pages with a particular word in the title
  • Example: “Intitle: HR tools”“”Inurl:
    • “Allows you to search for pages” Write for us “on sites related to you
  • Example: “Inurl Human Resources: Writing-Pour-Us”“”Allintext:
    • “To find references to your brand on other sites
  • Example: “Allintext: renew HR” (use the operator less to exclude your own site) “Allonitle:”

Allows you to find pages with all the words specified in the title

For example, to find pages mentioning the words

in the title. Or use it Links

To discover sites relevant for the construction of links. Create a project for your field.Then click on “Go to prospects

original

The report in the semrush links building tools offers a high -level overview of prospects.You will see a list of sites related to competitors but not to your site. If you find a good perspective, click on “Underway

“To add it to your awareness list. "Links creation tools" Prospects "The tab allows you to send prospects to" In progress

tab to contact.When you are ready to reach out, go to “In progress“Tab, locate the website and click on”Contact

Tips for getting best results with Google Search

  • If an advanced search in Google does not return what you are looking for, try these techniques to refine your results:Reorganize keywords Try variations or search
  • Related keywords Use keyword modifiers
  • To make your request more specific Check the related searches
  • To see how others are looking for the subject Watch Google Serp’s features as People also ask (PAA) boxes and IA preview
  • For quick responses Cross information

by checking several search engine results

Keep more information for research

Once you know how to search for Google with advanced options, plan to analyze keywords at the start of your search to improve efficiency and precision. Use it Magic keyword tool

To find variations and modifiers that can help reduce your requests. You can also couple these keywords with advanced search operators.

After looking for your subject, click on the modifiers of the left sidebar to see the variations of keywords. "Using the" best "Modifier in the magic tool of the keywords of Semrush to refine the ideas of keywords linked to"

HR software.

Then add relevant keywords to a fast reference list throughout your research.

Google Advanced Search allows you to create more precise research requests than traditional research to help you seek more effectively subjects.

Writers and academics use it for the advanced exploration of materials. And marketing specialists often rely on the analysis of competitors’ websites.

For example, suppose that you are looking for HR software and that you only want to examine sources from the United Kingdom.

Here is the difference between standard “HR software” research and advanced research focused on the United Kingdom and sites with the upper level .uk (TLD).

Standard search displayed on the left is different from advanced search with filters on the right.

You can also do advanced searches in the ordinary Google search bar using Research operatorsthat we will cover later.

In both cases, advanced research in Google can help you find more relevant pages for your search goals.

To use the advanced Google search engine, go to Google.com/advanced_search in your web browser.

Complete the “Search for …” section to refine your search to specific terms or sub-themes. Or filter words or sentences for which you don’t want to see the results.

Options to find pages with certain criteria on Google's advanced search page.

Then scroll down to the “Then your results by …” to choose additional filters in the drop -down menus.

You can restrict the results by:

  • Language
  • Region
  • Last update
  • Site or domain (can also be used to specify a higher level domain)
  • The terms appear
  • File type
  • Rights of use

Click on “Advanced search“When you’re done.

Options for language business results, region, etc., on Google's advanced search page.

How to use advanced Google search operators

Advanced research operators (ASOS) Are special characters and symbols that you can add to the standard Google search bar for more precise results.

For example, a research request may include three operators: quotes, “or” and the sign less.

Google Search which uses a variety of research operators.

These operators tell Google to search for pages containing exact correspondence of the phrases “HR software” or “HR platform” – but not pages that mention recruitment.

Here are some reasons why you may want to use research operators:

To find specific information

The following research operators can help you find specific information:

  • Quotes (“”) Reduce your search in exact correspondences of a word or a sentence
    • Example: “romantic literature”
  • The less sign (-) omits the search results that include the word after the less sign
    • Example: “Romantic literature -russia”
  • Asterisk
    • serves as a space reserved for other words, variations or spelling
  • Example: “Romantic literature by *” The word and (and)
    • limits search results to pages containing all the terms listed
  • Example: “Romanticism and Europe” The word or (or)
    • Allows you to search for the terms listed

Example: “Romanticism or literature”

Suppose you are an academic that does research on American folk culture and that you prefer the visual arts. A basic

American folk.

To exclude the pages related to music, add the less sign operator. Like that: "Research results for the request" American folk "who does not mention"

music.

To explore the sources

  • Other research operators help you find specific sites or types of source: “source:”
    • Identify the search results for specific information sources
  • Example: “Source: nytimes.com”“site:
    • “Is useful for subject research on specific sites
  • Example: “Site: Smithsonian.com”“”File type:
    • “Allows you to search for specific file types

Example: “Filetype: PDF”

Type these operators before or after your search subject in the Google Standard search bar.

For example, you can use “site:” to search for folkartmuseum.org for “portrait” mentions.

The search engine results pages (SERP) will only display the relevant results of folkartmuseum.org. "A search for the term" portrait "specifically on the domain"

folkartmuseum.org.

To analyze competitors’ websites

  • Marketing specialists can use research operators to search for competitors’ websites:“”site: “” Allows you to see all indexed
    • Pages of a competitor’s website
  • Example: “Site: bamboohr.com”“”Site: (Domaine) Subject
    • “Help find pages covering a certain subject on the site of a competitor
  • Example: “Recruitment site: bamboohr.com”“”inurl
    • : “Allows you to locate websites using specific keywords in their url
  • Example: “Inurl: Recruitment”“”Allinurl:
    • “Allows you to locate websites using a combination of specific terms in their URLs

Example: “Allinurl: Best HR B2B software”

For example, to see how a competitor covers a subject, try a search

Norton.com. Or take advantage of a referencing tool like Semrush Domain presentation

For the analysis of the website of easy competitors.Enter a domain URL, select a location and click on “Research

.

Enter an area to carry out a search with the SEMRUSH field presentation tool.

  • The tool will display:
  • What pages on the domain are indexed
  • Which subject the domain covers
  • For what organic and paid keywords for which they classify
The estimated amount of paid and organic traffic they obtain "THE" Preview

To find backlink opportunities Some research operators help marketing specialistsLinks creation

  • ::“”Intitle:
    • “Allows you to find pages with a particular word in the title
  • Example: “Intitle: HR tools”“”Inurl:
    • “Allows you to search for pages” Write for us “on sites related to you
  • Example: “Inurl Human Resources: Writing-Pour-Us”“”Allintext:
    • “To find references to your brand on other sites
  • Example: “Allintext: renew HR” (use the operator less to exclude your own site) “Allonitle:”

Allows you to find pages with all the words specified in the title

For example, to find pages mentioning the words

in the title. Or use it Links

To discover sites relevant for the construction of links. Create a project for your field.Then click on “Go to prospects

original

The report in the semrush links building tools offers a high -level overview of prospects.You will see a list of sites related to competitors but not to your site. If you find a good perspective, click on “Underway

“To add it to your awareness list. "Links creation tools" Prospects "The tab allows you to send prospects to" In progress

tab to contact.When you are ready to reach out, go to “In progress“Tab, locate the website and click on”Contact

Tips for getting best results with Google Search

  • If an advanced search in Google does not return what you are looking for, try these techniques to refine your results:Reorganize keywords Try variations or search
  • Related keywords Use keyword modifiers
  • To make your request more specific Check the related searches
  • To see how others are looking for the subject Watch Google Serp’s features as People also ask (PAA) boxes and IA preview
  • For quick responses Cross information

by checking several search engine results

Keep more information for research

Once you know how to search for Google with advanced options, plan to analyze keywords at the start of your search to improve efficiency and precision. Use it Magic keyword tool

To find variations and modifiers that can help reduce your requests. You can also couple these keywords with advanced search operators.

After looking for your subject, click on the modifiers of the left sidebar to see the variations of keywords. "Using the" best "Modifier in the magic tool of the keywords of Semrush to refine the ideas of keywords linked to"

HR software.

Then add relevant keywords to a fast reference list throughout your research.

Google Advanced Search allows you to create more precise research requests than traditional research to help you seek more effectively subjects.

Writers and academics use it for the advanced exploration of materials. And marketing specialists often rely on the analysis of competitors’ websites.

For example, suppose that you are looking for HR software and that you only want to examine sources from the United Kingdom.

Here is the difference between standard “HR software” research and advanced research focused on the United Kingdom and sites with the upper level .uk (TLD).

Standard search displayed on the left is different from advanced search with filters on the right.

You can also do advanced searches in the ordinary Google search bar using Research operatorsthat we will cover later.

In both cases, advanced research in Google can help you find more relevant pages for your search goals.

To use the advanced Google search engine, go to Google.com/advanced_search in your web browser.

Complete the “Search for …” section to refine your search to specific terms or sub-themes. Or filter words or sentences for which you don’t want to see the results.

Options to find pages with certain criteria on Google's advanced search page.

Then scroll down to the “Then your results by …” to choose additional filters in the drop -down menus.

You can restrict the results by:

  • Language
  • Region
  • Last update
  • Site or domain (can also be used to specify a higher level domain)
  • The terms appear
  • File type
  • Rights of use

Click on “Advanced search“When you’re done.

Options for language business results, region, etc., on Google's advanced search page.

How to use advanced Google search operators

Advanced research operators (ASOS) Are special characters and symbols that you can add to the standard Google search bar for more precise results.

For example, a research request may include three operators: quotes, “or” and the sign less.

Google Search which uses a variety of research operators.

These operators tell Google to search for pages containing exact correspondence of the phrases “HR software” or “HR platform” – but not pages that mention recruitment.

Here are some reasons why you may want to use research operators:

To find specific information

The following research operators can help you find specific information:

  • Quotes (“”) Reduce your search in exact correspondences of a word or a sentence
    • Example: “romantic literature”
  • The less sign (-) omits the search results that include the word after the less sign
    • Example: “Romantic literature -russia”
  • Asterisk
    • serves as a space reserved for other words, variations or spelling
  • Example: “Romantic literature by *” The word and (and)
    • limits search results to pages containing all the terms listed
  • Example: “Romanticism and Europe” The word or (or)
    • Allows you to search for the terms listed

Example: “Romanticism or literature”

Suppose you are an academic that does research on American folk culture and that you prefer the visual arts. A basic

American folk.

To exclude the pages related to music, add the less sign operator. Like that: "Research results for the request" American folk "who does not mention"

music.

To explore the sources

  • Other research operators help you find specific sites or types of source: “source:”
    • Identify the search results for specific information sources
  • Example: “Source: nytimes.com”“site:
    • “Is useful for subject research on specific sites
  • Example: “Site: Smithsonian.com”“”File type:
    • “Allows you to search for specific file types

Example: “Filetype: PDF”

Type these operators before or after your search subject in the Google Standard search bar.

For example, you can use “site:” to search for folkartmuseum.org for “portrait” mentions.

The search engine results pages (SERP) will only display the relevant results of folkartmuseum.org. "A search for the term" portrait "specifically on the domain"

folkartmuseum.org.

To analyze competitors’ websites

  • Marketing specialists can use research operators to search for competitors’ websites:“”site: “” Allows you to see all indexed
    • Pages of a competitor’s website
  • Example: “Site: bamboohr.com”“”Site: (Domaine) Subject
    • “Help find pages covering a certain subject on the site of a competitor
  • Example: “Recruitment site: bamboohr.com”“”inurl
    • : “Allows you to locate websites using specific keywords in their url
  • Example: “Inurl: Recruitment”“”Allinurl:
    • “Allows you to locate websites using a combination of specific terms in their URLs

Example: “Allinurl: Best HR B2B software”

For example, to see how a competitor covers a subject, try a search

Norton.com. Or take advantage of a referencing tool like Semrush Domain presentation

For the analysis of the website of easy competitors.Enter a domain URL, select a location and click on “Research

.

Enter an area to carry out a search with the SEMRUSH field presentation tool.

  • The tool will display:
  • What pages on the domain are indexed
  • Which subject the domain covers
  • For what organic and paid keywords for which they classify
The estimated amount of paid and organic traffic they obtain "THE" Preview

To find backlink opportunities Some research operators help marketing specialistsLinks creation

  • ::“”Intitle:
    • “Allows you to find pages with a particular word in the title
  • Example: “Intitle: HR tools”“”Inurl:
    • “Allows you to search for pages” Write for us “on sites related to you
  • Example: “Inurl Human Resources: Writing-Pour-Us”“”Allintext:
    • “To find references to your brand on other sites
  • Example: “Allintext: renew HR” (use the operator less to exclude your own site) “Allonitle:”

Allows you to find pages with all the words specified in the title

For example, to find pages mentioning the words

in the title. Or use it Links

To discover sites relevant for the construction of links. Create a project for your field.Then click on “Go to prospects

original

The report in the semrush links building tools offers a high -level overview of prospects.You will see a list of sites related to competitors but not to your site. If you find a good perspective, click on “Underway

“To add it to your awareness list. "Links creation tools" Prospects "The tab allows you to send prospects to" In progress

tab to contact.When you are ready to reach out, go to “In progress“Tab, locate the website and click on”Contact

Tips for getting best results with Google Search

  • If an advanced search in Google does not return what you are looking for, try these techniques to refine your results:Reorganize keywords Try variations or search
  • Related keywords Use keyword modifiers
  • To make your request more specific Check the related searches
  • To see how others are looking for the subject Watch Google Serp’s features as People also ask (PAA) boxes and IA preview
  • For quick responses Cross information

by checking several search engine results

Keep more information for research

Once you know how to search for Google with advanced options, plan to analyze keywords at the start of your search to improve efficiency and precision. Use it Magic keyword tool

To find variations and modifiers that can help reduce your requests. You can also couple these keywords with advanced search operators.

After looking for your subject, click on the modifiers of the left sidebar to see the variations of keywords. "Using the" best "Modifier in the magic tool of the keywords of Semrush to refine the ideas of keywords linked to"

HR software.

Then add relevant keywords to a fast reference list throughout your research.

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